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Remember when we asked, “If a tree falls in the forest, and no one is around to hear it, does it make a sound?”
The new philosophical business question to ask is, “if you start a business and Google can’t find you, do you exist?”
I became an entrepreneur when I was 10 years old, doing magic shows at birthday parties.
Back in the ’60s, I had a CRM manager which was a recipe box with all my clients. I would call them each year, “So… Mrs. Johnson, it looks like little Johnny is about to turn 11. Why now have us back as we have new, exciting magic tricks.”
A natural born entrepreneur, at 11 years old I offered added options. (“For only $2 more, we’ll throw in an accordion and the Hokey Pokey.” In 5th grade, I was my own marketing department, coming home from finger painting class and making calls. (“Hello LA Times…”)
Full admission, I did get fired once. I’d been a high school drama teacher for 2 years and found out that being the class clown isn’t a plus for a teacher. That’s why you have students. Since then, I’ve made a living from doing standup comedy, writing, and speaking. These are careers that usually require you have a day job or trust fund. I had neither. (BTW – My house in Venice cost me over 2 million jokes.)
Times have changed since I had a pony tail and a bag of tricks. Back then, my idea of SEO was telling my mother to recruit clients from her friends at the Temple, and that filled my recipe box with a list. Now there are SO many skills an entrepreneur needs and that’s how I can help you. I’ve organized a series of webinars on marketing that are free.
The next one is on SEO. Why do you need to know this? Because if you write or create something that nobody is searching for, you are wasting your time.
Meet Heather Lutze who can show you how to get Google to find you in simple to follow steps.
In this webinar, she will go over:
- How Google ranks websites and how to adjust yours for higher ranking
- How to increase your Google ranking through EAT (Expertise, Authoritativeness, Trustworthiness)
- Applying Findability; finding and choosing the right keywords
- Coming up with your unique SEO phrase and applying it to your headline, copy, and pictures.
- Writing blogs to increase your Google Ranking